Positioning strategies consist of many elements and can potentially be very specific directed. I'm choosing to focus on three positioning strategy headings, Brand value, Competitive differentiation, and Price dimension. When choosing to position your company through one of the three chosen strategies you may decide to focus all your attention on one of the three options. Brand value focuses on the brand as a whole and the image it brings to consumers and instills in their mind. In this case the brand and its image speak for its self and controls the position it holds in the marketplace. Brand value is most often a postioning strategy used by clothing companies, where certain brands and labels are more quality and image driven then others. In the competitive differentiation strategy, the product or service and its features and benefits it holds in comparison to the competitors product or service is what positions it in a way that is superior to the competitors product or service. This positioning strategy is mostly used by car companies where selection and comparison is what purchase decisions are based on. The price dimension is a positioning strategy that all companies could use along with other strategies. The price dimension focuses solely on price compared to market value and competitors price ranges. These three positioning strategies are the most commonly used by business trying to strategize how their product or service fits in the industry and market.
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